Step 1: Make a semantic core
There are different ways to generate keywords and they depend on what you want to get on the page:
- Traffic – typical for clear viewing pages and sites receiving revenue from advertising;
- Conversion – for example, if you sell products / services or want to achieve brand awareness.
- Consider a request SEO optimization. Of course, it is very competitive and, most of all, we should start with a simple key. But let’s take the risk!
There are hundreds of tools for the analysis of keywords with which you can experiment. The most popular are:
Most likely, you will stop at the first candidate, but do not rely solely on it. I advise you to use multiple tools – so you get additional options.
Step 2: The exact keywords with modifiers
Here everything is clear. I stress one important thing: the more exact keyword phrase is used, the easier it is for it to rank. Of course, the majority is looking for more accurate data.
It would be nice to check all your important keys by using Google Trends. It will point out patterns and trends which are not present in other tools to generate keywords.
Step 3: Using Google AdWords planner
To search for keywords under the small and medium projects can go directly to the planner Google AdWords keywords for large projects.
Even if you do not complain table “Ad group”, where you can get more keys, broken down by topics, this will give an advantage in the selection of the necessary keywords and help write a more targeted content.
Due to the fact that most of keywords will contain the search words, I advise you to use negative keywords to get more thematic options.
Step 4: The further development of the concept
Now that you have a basic idea on the keywords, it’s time to create a thematic list of keywords that are conceptually related to your topic. There are different ways to solve this problem. Let’s look at a few popular methods of building a thematic list on the example of «SEO optimization.”
Section “It is often looking for” by Google
At the bottom of the Google search results page has a section “Frequently looking for.”This is a gold mine for search keywords are conceptually related to your topic.
Point and click on the results of issuance of this unit and analyze them – so you can quickly find the relevant keywords.
Step 5: Put yourself in the place of the user
What exactly is your user wants to be found on this page? The answer will be your secret weapon in the selection of keywords.
People, who are looking for SEO optimization, often ask themselves a number of similar issues:
- How much does it cost? Free, shareware
- What is involved in SEO optimization? Link Building, indexing
- What is it for? For a large or small business
- How effective is it? Very effective, ineffective
Step 6: Can you rank? Building a strategy together with the concept of
Tip: Be careful when analyzing the column “The level of competition” in the scheduler Google AdWords keywords. It is well illustrated by the situation with the issuance of paid search, but not “organic”.
In the case of data, should immediately switch to a page of search results. There are two basic methods of competition analysis:
- Automated tools such as scheduler keywords on Google
- Manual analysis of the SERPs
Manual Method: view SERPs
Analysis SERPs – the easiest way to evaluate the competition without the help of special tools. Enter a non-personalized search on your keywords. Rate the TOP of search results and ask yourself these questions:
- Whether the page is optimized for a keyword?
- Whether a keyword in the Meta tags title? In the URL? On the page?
- Whether the domain Trust is good?
- What is the anchor text of inbound links?
- Can you post a link or reference for this keyword?
- Can you provide more quality content than that which is posted on the top page?
The last and most important question is whether you will be able to place more quality content than your competitors?
If you want to be in the TOP, the answer can only be one. Yes.
Step 7: Putting It All Together
Perhaps by now you have analyzed hundreds or even thousands of keywords and distributed them by the best web analytics course. You have found the keywords that relate to your site or business in general. The words by which you will be able to create a decent repost content with a fairly high search rate. This is the content that allows you and will break into the top.
Selected keys you depend on the business as a whole or of the Web site, and from the competition. Google may rank keywords, building onweb analytics course. But only you can decide the suitability of these questions your visitors, products and brands.
Our list of keywords should look like
- Free SEO optimization
- The best SEO optimization
- Keyword Selection
- Search Engine Optimization
- Reference weight
- Online marketing
- SEO For Google
Remember, we started with the keyword broad match. In practice, the final list of keywords will be much narrower.
The described method is only one of many. There are hundreds of other approaches, of which quite difficult to choose the best. However, regardless of the approach, look at keywords in the light of the thematic concepts will greatly facilitate your life and raise your content to a new level.